From Idea to Launch: The 4 Phases of Creating a Podcast That Lasts

Too many shows fade after a few episodes. The key to long-term success? Treating your podcast like a system. Here are the four phases that ensure your podcast makes an impact and sticks around.

Phase 1: Planning & Positioning

Define your audience, goals, and show format before you ever hit record. This foundation ensures your podcast has direction and a clear reason for existing — which keeps you motivated when the initial excitement fades.

Phase 2: Launching & Growing

Once your first episodes are out, it’s all about consistency and growth. Promote each episode, repurpose content across platforms, and track what resonates with your audience. Growth doesn’t happen overnight, but steady momentum keeps your show alive.